eImprovement.com, www.eImprovement.com is a Racine, Wisconsin based LLC formed in 2003 as an online retailer to serve the fasted growing consumer driven internet category, “Home Improvement”.
eImprovement.com operates four e-commerce web sites aimed at marketing high quality consumer products to the Kitchen & Bath, Lighting, Ceiling Fan Home Décor and Door Hardware markets through its www.eFaucets.com, www.LightingCatalog.com, www.CeilingFanCatalog.com and www.DoorFixtures.com web stores.
The Company’s inventory-less business model allows it to grow revenues and gross margins dramatically. This is supported by the continuing addition of higher margin brands and SKU’s, combined with savvy internet marketing and back-office systems to create significant customer traffic and product sales.
In late 2007 the Company launched its second internet store LightingCatalog.com. During March of 2010 the Company launched DoorFixtures.com and is now preparing the website for Advertising and slowly turning the volume up on Sales.
The Company utilizes best in class vendors and suppliers to provide search engine optimization (SEO), channel & affiliate marketing, security, backbone, payment, purchasing, distribution and shipping services.