eImprovement.com Network Stores Reports Tremendous Online Holiday Sales
With endless flowing Faucet Promotions and Bright Lighting deals, Black Friday and Cyber Monday Sales Surpass Previous Records
Racine, WI (PRWEB) December 9, 2010
eImprovement.com Stores, an online home improvement retailer with storefronts such as the award winning eFaucets.com, announced today that its network of stores achieved record-breaking sales for Thanksgiving, Black Friday and CyberMonday. eImprovement’s online retail same-store sales, which includes retail stores that have been in existence for more than a year, surged to a 118 percent year-over-year increase on Thanksgiving Day. Black Friday followed suit with 82 percent growth over 2009, and Cyber Monday set a new single day sales record. The overall 5 day holiday Cyber 5 weekend saw a 46 percent year-over-year increase.
“To give an example of how strong this holiday season has started, our eFaucets.com sales, on Cyber Monday surpassed our largest day of eFaucets’ sales of all time, which was definitely an exciting surprise,” said Michael Fox, eImprovement.com Stores CEO. “Adding to that, Black Friday eImprovement sales then doubled Thanksgiving Day’s sales, and Cyber Monday doubled Black Friday sales making this the best start to the holiday season that we have historically ever seen.”
Another trend of note throughout the holiday weekend included standout category growth for home improvement products, a category that historically was not a top performer during the holiday season, but has done exceptionally well the last two holidays. “We typically thought we needed holiday gifts and promotional give away items to have a robust holiday promotional campaign,” said Fox. “With faucets being mostly about design and style these days over function, they turn out to now be a pretty good holiday gift. Decorative bathroom towel warmers and showerheads also are very strong during the holidays.”
“We believe that many shoppers are still in a recession mindset; waiting until the holiday deal season to purchase their fall home improvement products,” said Fox. “Because of this, our sites such as eFaucets.com ran a lot of store promotions with an incredible amount of effort to secure those shoppers, and our record growth figures suggest that strategy was successful.”
Conversion rates were up dramatically this year versus last year, a sign that shoppers were doing more buying than browsing during this holiday season.
About eImprovement.com Network Stores
eImprovement.com, LLC is an online retailer with numerous niche stores with products for the home as well as your lifestyle in and around your home. Some notable online web stores include the award winning eFaucets.com which is the online leader of faucets, sinks, fixtures and accessories for the kitchen and bath. Other prominent properties include LightingCatalog.com, CeilingFanCatalog.com, DoorFixtures.com and other lifestyle sites such as JustBabyStrollers.com. Major brands carried include Delta Faucet, Moen, Grohe, Price Pfister, Kohler, American Standard, Hinkley Lighting, Murray Feiss Quoizel and Britax. The eImprovement store platform is partnered with top vendors such as PowerReviews for customer product reviews and payment systems such as BillMeLater which allows a customer to purchase securely without using a credit card. eImprovement is headquartered in the Johnson Financial Center in Racine, WI along the shores of Lake Michigan. For further information, visit eImprovement.com.