Leading eCommerce Retailer eImprovement.com Grows Business with 14.8 Percent Website Conversion Rate Rise using buySAFE Bonding

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Leading eCommerce Retailer eImprovement.com Grows Business with 14.8 Percent Website Conversion Rate Rise using buySAFE Bonding

buySAFE, Inc., the world leader in consumer confidence and website conversion solutions for online merchants, and eImprovement.com, one of the top online networks of home improvement websites that includes http://www.eFaucets.com, http://www.DoorFixtures.com and http://www.LightingCatalog.com report measuring a 14.8% increase in website conversion and sales from using the buySAFE Bonding solution.

Arlington, VA and Racine, WI (PRWEB) March 30, 2010

buySAFE, Inc., the world leader in consumer confidence and website conversion solutions for online merchants, and eImprovement.com, one of the top online networks of home improvement websites that includes http://www.eFaucets.com, http://www.DoorFixtures.com and http://www.LightingCatalog.com report measuring a 14.8% increase in website conversion and sales from using the buySAFE Bonding solution.

eImprovement.com conducted an A/B website conversion impact test across all three of its websites to measure the conversion and financial impact of using the buySAFE Bonding solution. The test included 120,225 unique visitors to their website where half experienced the buySAFE Bonding solution and half saw no buySAFE whatsoever.

The results show that eImprovement.com’s website conversion rate and sales were 14.8% higher when the buySAFE Bonding solution was present, demonstrating that shoppers are more likely to become buyers with buySAFE Bonding. Profits margins also increase as all of the additional sales generated via the buySAFE solution are completely incremental (e.g. no added spending on advertising). The positive impact of the buySAFE Bonding solution on eImprovement.com’s business is significant

“Adding buySAFE to our network of home improvement sites has been a huge success” says Michael Fox, COO of eImprovement.com. “buySAFE provides our customers that added bit of confidence that sometimes makes all the difference. We’ve been using buySAFE for over a year now and it’s been a very positive experience for our customers and a lift to our website conversion rate and sales.”

“Michael Fox and the team at eImprovement have a very well run, successful business and we’re proud to be a part of that success,” added Jeff Grass, CEO of buySAFE. “They are thriving in the ultra-competitive home improvement market and are taking share from the big brands by providing their shoppers a great combination of both confidence and value. We’re really pleased to see buySAFE have such a meaningful impact on eImprovement.com network of sites.”

About buySAFE, Inc.
buySAFE, Inc. provides eCommerce bonding services that build consumer confidence and provide significant financial and brand building benefits for online merchants. buySAFE’s bonding solution is backed by the financial strength of Liberty Mutual, Travelers, and ACE USA and its identity theft protection services are provided in partnership with Assurant Specialty Property. With over 4 billion views of the buySAFE Seal, 20 million bonded purchases and over 3,000 buySAFE Bonded Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for online merchants. buySAFE’s investors include Grotech Ventures, Core Capital Partners, VeriSign, Inc. and The Hartford Financial Services Group. For more information, visit: http://www.buysafe.com

About eImprovement.com
Headquartered in Racine, WI, eImprovement.com, LLC is the parent company of a network of ecommerce stores for specialty home improvement products such as eFaucets.com, LightingCatalog.com, HomeFixtures.com, and DoorFixtures.com. eImprovement carries name brands such as Delta, Moen, Kohler, Grohe, Price Pfister, In-Sink-Erator, Thomas Lighting, Sea Gull, Murray Feiss, Quoizel, Emerson Fans and World Imports Lighting. The company prides itself on low prices, a vast product offering, quick shipping and exceptional customer service. To learn more about eImprovement, visit http://www.eImprovement.com.

For Media Contact:
buySAFE, Inc.
Hans Dreyer, Vice President
703 778 4445 x110

eImprovement.com, LLC
Michael Fox, COO
(800) 896-0896

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