Selects Affiliate Partner Doubleclick Performics

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Top online lighting retailer selects global industry leader to brighten business with affiliate marketing program.

Racine, WI (PRWEB) November 27, 2007

Top lighting retailer, , has launched its new affiliate marketing program with DoubleClick Performics, the performance marketing division of DoubleClick, Inc. is a network store of, LLC, which is the parent of other niche home fixture sites such as the award-winning is a fast-growing, e-commerce company specializing in providing consumers and professionals with lamps, chandeliers, and other indoor and outdoor lighting fixtures from top brands such as Murray Feiss, Quoizel, Sea Gull Lighting, ELK, and Thomas Lighting. LightingCatalog’s rapid growth, superior shopping experience, real-time inventory and industry-leading customer service team have been widely recognized in the home improvement community as well as among manufacturers.

“Our affiliate program has been number one in the Kitchen and Bath category the past 3 months with strong conversions, a $449 average order value, and the strongest EPC,” said Michael Fox, COO at “With the improved platform on LightingCatalog and multiple payment solutions, we are betting that will perform just as well or better than our program.” will leverage Performics’ network of productive publishers to boost its presence further across the web. will also utilize Performics’ product catalog and item-based commission functionalities. The product catalog functionality will provide publishers up-to-date data on’s products, while item-based commissions will allow to easily manage its diverse margins.

Headquartered in Racine, WI, is part of the, LLC network of stores. is the parent company of a network of e-commerce stores for specialty home improvement products such as the award-winning eImprovement carries top name brands such as Thomas Lighting, Sea Gull, Murray Feiss, Quoizel, Hinkley, Minka, Emerson Fans, Delta Faucets, Moen, Grohe, Price Pfister, and Danze. The company prides itself on low prices, a vast product offering, quick shipping, and exceptional customer service. To learn more about LightingCatalog, visit

About DoubleClick Performics
Since 1998, DoubleClick Performics has delivered consumers to our affiliate and search engine marketing clients. Our structure provides high-level strategic planning and integrated services resulting in a deep knowledge of consumer behavior. As committed industry leaders, our innovative approach to digital performance marketing enables us to anticipate and shape the future while ensuring our clients’ marketing investments are efficient and effective. Our world-class solutions stem from superior technology with a layer of intelligence and experience that cannot be replicated elsewhere. DoubleClick Performics is thinking forward.

Christen Cook
Public Relations, LLC
ChristenCook @

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Written by foxsport